It is a common understanding that one of the most important aspects of being in business is to generate revenue and profit continuously. Doing so would entail many factors: creating excellent products, providing superior customer services, establishing a brand that would represent your business, and maintaining a healthy and lasting relationship with new and existing customers. Making your small appliance store known to more customers online is quite essential to your business.

1. Customer Data Analysis

Keeping a close eye on customer data can be useful when it comes to attracting customers back to your store.

Collecting data allows you to see how customers behave online and gives you insight into things such as what they’re searching for, how long they’re spending on your website, and at what point you’re losing customers who abandon their carts.

The most effective way to collect data is the questionnaire. You can ask your current customers directly through questionnaires. The form of the questionnaire is totally up to you. For instance, you can use Facebook or email, and sometimes you can set up some gifts for those customers who provide the ideas.

You can then use this data to tailor the experience of each customer, targeting them on the right platforms and offering them incentives to complete their purchase.

2. Social Media

Whether your store has been up and running for some time or it’s brand new, you’re going to need to catch the attention of customers. Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can link in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

Apart from social media, a blog is also a way to help your company get its name out through followers, and a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated frequently. A dormant, abandoned blog is useless, so post regularly to keep your audience engaged.

Besides, select relevant social platforms that have the audience you’re looking to target; showcase your products using imagery and videos; and engage your audience by asking questions, setting up polls, and posting interactive content.

3. High-quality Content

The key to success online is producing high-quality and engaging content which will in turn direct your customers to your store to make a purchase.

Its primary focus is to attract organic traffic to a website by improving a site's SEO, but once you have the strategy and content in place, you can increase its reach and engagement by paying for the content to feature on relevant websites. Paid advertising can help to increase the ROI of content marketing - i.e. without promotion, the production costs can often outweigh the potential return.

4. Loyalty program

Since it costs 5 to 25 times more to acquire a new customer than it does to retain an existing one, loyalty programs are a popular type of promotion and a great way to keep people coming back for more. Everyone loves a discount. Whether it’s a 10% off code that’s landed in their inbox or a site-wide sale, running various promotions and discounts throughout the year is a great incentive for customers.

When you create a customer loyalty program, it should be fun, and ultimately, deliver value to your customers.

Perhaps customers can get points and redeem rewards. Maybe they have to play a game to get points. Either way, they're more likely to keep coming back.

People like to have fun and this will help them create a connection with your brand, which is important to retaining customers.

In fact, studies show that customers who have an emotional connection to your brand tend to have a lifetime value that's four times higher than your average customer. These customers spend more with your business, and therefore, should be rewarded for it. After all, you need them the most.

Whether you're a new or established business, you should consider creating a loyalty program to boost repeat customers.

5. Email Marketing

Email marketing can be a cheap and effective way of attracting customers to your store.

Building up an email list is a great way of keeping in contact with your customers, as well as those who have visited your site but have yet to make a purchase.

The great thing about email is that it offers you a direct line of communication.

Sometimes one email featuring engaging content or a discount proves too much to refuse and your email subscribers will convert into customers.

Some ideas for your email marketing include:

Showcase new products

Offer bespoke incentives, sales, and discounts for subscribers

Send emails featuring similar products when customers make a purchase

Create content around styling and using your products in order to inspire customers

If you follow these steps then your electric appliance store wil be exposed to more customers!