With most of the Northern Hemisphere experiencing scorching summers, refrigerators or ACs are now a necessity rather than a luxury for consumers. Besides, the demand for travelling or camping is creeping its way back up again. Thus the consumption of refrigerators and the gas refrigerators increase rapidly with the cooling demands going up.

For the electric appliance store owners, why not size the opportunity to advertise your store?

There is much more involved in selling home appliances than just having the best appliance. Creatively advertising could make prospective customers know about your business and provide an incentive for these customers to come into your store.

The strategies below not only stare at a wide market of first-time buyers, but also aim to open up a wide market for the more demanding “upgrade customers”, looking for technological innovations in home appliances.

Create a loyalty program

Offer summer promotions and discounts on refrigerators to incentivize customers to purchase. Attend local festivals or events, and showcase your refrigerators at a vendor booth.  Setting up a vendor booth at a festival or community event gives you the opportunity to showcase your products and create awareness among attendees. You can offer free samples of cold beverages or snacks to attract potential customers to your booth.Another great way to boost sales is to bundle your refrigerators with complementary appliances, such as ice makers or outdoor grills. This strategy not only promotes the sale of refrigerators, but also encourages customers to purchase other items as well. For example, you could offer a discount if a customer purchases a refrigerator and an ice maker together. This type of bundling can increase sales and provide a value proposition for customers.

Personalize Your Marketing Messages

It is a preparatory step that you personalize your message to your target demographic, greeting them by their first names in your marketing campaign emails or when they comment on your Facebook post. Personalization is a strategy that increases relevance and engagement, which ultimately drives trust and sales.

What’s more, you need to know what they want. As a kitchen appliance store owner, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be, knowing what your consumer wants and portraying that in your message is important.

Besides, incorporate summer-related language in your marketing messages. For example, you could use phrases like “beat the heat” “summer savings” or “stay cool this summer” to create a sense of urgency and relevance.

Educate your clients

Content Marketing is a great way to get a brand and message in front of the right people. Whether it’s B2B or B2C, one of the most important aspects of creating content is building trust and nurturing leads with the help of educational assets. While it may seem elementary, creating content that is relevant, authoritative, and educational to your audience is rewarding. You can educate your audience on whatever appliance you’re showcasing and give them the facts about your appliance and other known brands with the same type of appliance.

Use vibrant and bright colors and summer-related themes in your marketing campaigns and website design to attract customers. Offer summer discounts, limited-time offers, and bundle deals to attract customers and encourage them to buy more.

To put the content in the front of more people, its primary approach is to attract organic traffic to a website by improving a site's SEO, but once you have the strategy and content in place, you can increase its reach and engagement by paying for the content to feature on relevant websites. Paid advertising can help to increase the ROI of content marketing.

Social Media

Social media isn't just a tool to gain exposure, and it also helps to endorse your store. You can link in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to connect with your consumers more directly. Remember to keep your stream updated frequently. A dormant, abandoned blog is useless.

Besides, please attach more importance to videos. We have to face the facts and understand that as people we are visual learners, observers, and watchers. Making videos on your Instagram and Facebook accounts will greatly increase traction compared to a regular post, and posting tutorials, documentaries, behind-the-scenes footage, and how-to videos on your Youtube channel will help interact with and educate your audience. So use more videos.

As you carry out the start steps, be careful not to lose sight of why you’re opening your kitchen appliance business in the first place, and keep vigilant of what is happening around you. That is, remember the passion that inspired you to launch your business, and make potential customers know about your business and provide an incentive for these customers to come into your store.