With the tough competition owners of home appliances store are confronted with, there is a need to promote their stores and the products they carry much more effectively.

It is a common understanding that one of the most important aspects of being in business is not only to make a profit but to generate revenue and profit continuously and efficiently.

Online Advertising is the art of using the internet as a medium to deliver marketing messages to an identified and intended audience. It is helpful for attracting website traffic and brand exposure.

Keyword Advertising

Keyword advertising is a popular method of advertising on search engines. To implement keyword research is the first step. Then the keyword research is followed by determining the keyword that are most relevant to your business's offerings. After that you can bid to place your ads in the search results for relevant keywords.

As a best practice when doing keyword advertising, first select keywords that relate to your business, then craft text ads that incorporate these advertising keywords.

Price Promotion

A price discount is a very prevalent marketing strategy to attract consumers by providing an extra value or incentive, which encourages consumers to purchase the promoted products immediately.

By lowering the price for a short time, a brand increases the value of a product or service by creating a sense of scarcity. Promotional pricing can help with customer acquisition by encouraging cost-conscious shoppers to buy. It can increase revenue, build customer loyalty, and improve short-term cash flow.

Promotional discount definition covers a wide range of pricing tactics, including: buy one get one free, coupon, Flash Sales and so on. A promotional pricing strategy works best in the short-term. Used excessively, it will erode profit margins. And customers will become accustomed to lower pricing—so-called “price orientation”.

Embrace social media & blog

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can link in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

Apart from social media, a blog is also a way to help your company get its name out through followers, and a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated frequently. A dormant, abandoned blog is useless.

Content Marketing

Content Marketing is another great way to get a brand and message in front of the right people. Its primary focus is to attract organic traffic to a website by improving a site's SEO, but once you have the strategy and content in place, you can increase its reach and engagement by paying for the content to feature on relevant websites. Paid advertising can help to increase the ROI of content marketing - i.e. without promotion, the production costs can often outweigh the potential return.

Paid advertising

• Native Advertising

Native advertising, a form of paid media, is a clever way of creating an ad that follows the theme of the site where it is placed i.e. it is intentionally designed to look like the media where it appears, and is sometimes referred to as an advertorial or sponsored content.

• Display Advertising

Display advertising is when your advert - usually made up of branded photos, videos, graphics or rich media content - are placed on third party websites, which when clicked, refer the user back to your own website. It's important to consider the journey the user takes when they click on an ad as it would be a waste of time, effort and money to attract web traffic that doesn't convert to business because the UX on the landing page hasn't been properly thought out.

One of the most effective forms of display advertising is retargeting, or remarketing as it is otherwise known. Unlike other banner ads, retargeted ads are served to users who have already visited your website or are an existing contact in your database.

One of the safest ways to advertise online is through carefully selected website placements that will complement your brand positioning. It means you'll always appear on sites that you actually want to be on, rather than sites chosen by a third-party platform. This can be time consuming, so there are other alternatives including “contextual targeting”, which is the automated process of selecting relevant websites based on the desired keywords, and “topic targeting”, which is site selection based on having specifically similar content.

Create a loyalty program

A loyalty program is a reward program a company offers to its customers who frequently make purchases. Since it costs 5 to 25 times more to acquire a new customer than it does to retain an existing one, loyalty programs are a popular type of promotion and a great way to keep people coming back for more.

When you create a customer loyalty program, it should be fun, and ultimately, deliver value to your customers.

Perhaps customers can get points and redeem rewards. Maybe they have to play a game to get points. Either way, they're more likely to keep coming back.

People like to have fun and this will help them create a connection with your brand, which is important to retaining customers.

In fact, studies show that customers who have an emotional connection to your brand tend to have a lifetime value that's four times higher than your average customer. These customers spend more with your business, and therefore, should be rewarded for it. After all, you need them the most.

Whether you're a new or established business, you should consider creating a loyalty program to boost repeat customers.

There are so many ways to promote your business out there. On the one hand, try to make full use of those free ways; on the other hand, try to invest in the right online advertising strategy, which can accelerate your growth and increase your ROI.