A fridge is a long-term investment for most families, so you'll want to make sure you choose the best model to cater to your customers' needs.

Today, we' re gonna talk about the top freezer refrigerators. In most cases, the top freezer (with the freezer on top of the fridge) is likely to be compared with the bottom freezer (with the fridge on top of the freezer), and there two fridge designs are the most popular types in the refrigerator market.

Different refrigeration types have their advantages. Next, let' s explore why the top freezer is highly recommended for your business.

Advantages of Top Freezers

Firstly, top freezers feature a large fresh food compartment below a smaller freezer compartment. Top freezer refrigerators are usually more spacious than other models. The refrigerator compartment is noticeably bigger and will usually have several drawers and shelves.

Secondly, it increases energy efficiency. Efficiency levels depend on the brand and refrigerator size. However, some design styles are naturally more efficient than others. Most refrigerator motors are placed at the bottom of the unit, and they can heat up. Top freezer refrigerators are usually more efficient because the freezer is far from the motor. When the motor gets hot, the freezer is unaffected and works less to keep food cool.

Thirdly, not everyone wants a smart refrigerator that connects to a security system and music apps. The top freezer refrigerator is the original type of fridge. These refrigerators are usually simple and don' t have a lot of advanced features. If you just want an appliance to keep food cold, this is your best bet. These types supply better affordability, which is typically more affordable than other refrigeration options.

Product Selection Strategies

- Analyze your competitors and customers

Being the original style of the fridge, refrigerators with top freezers are commonly used, widely available, and generally cheaper than other types of freezers. However, there are many different models falling in this category. Sales success requires offering the right product in the right place at the right time and for the right customer. If your customers aren't buying, your consideration will be in vain.

A electric appliance store owners need to do a market analysis on what kind of products cater to customers as well as how to plan and implement their marketing activities. The analysis should encompass the competitors and customers. You need to know what kind of products your competitors offer, for which price, and to whom. Besides, you need to know existing and potential customers about their preferences for design, function, and sizes.

Your product selection doesn't have to appeal to all of the population but it should be something you can convince a large percentage of shoppers they need. If your products only appeal greatly to some people, it may not be enough to sustain a business.

- Create a unique value proposition

Create a unique value proposition for the proposed line extensions and decide how you'll position the product in the market segments you've identified. A budget product can get a premium product that is upgraded in terms of quality through the use of more expensive materials and thus will cost more. The addition of a premium product can lead to a whole new market, which could pave the way for even further expansion. If you are scared to take a giant leap and risk potential financial problems, you can start by making slight changes to your existing product lines, for example, you can add more colors or models to a line of refrigerators. There isn' t as much risk involved in making such little changes.

Recommended Top Freezers

If you are looking for a basic top freezer refrigerator, check out these models by SMAD. It is great for apartments, condos, or kitchens that don' t have a lot of space but can still hold full-size appliances. It provides optimized airflow that ensures your food cools evenly regardless of where it is placed. No longer will you find frozen vegetables in the back of your refrigerator while the food up front stays warm. You can buy this model in black, white, or stainless steel.

Some options are bigger than the above models and have enough space to hold groceries for a family of about four. Other elements of this refrigerator make it ideal for families. The glass shelves prevent liquids from rolling down the back or front of your refrigerator. There' s no crying over spilled milk when it evenly pools within the shelf lips.

This model also comes with LED lighting. You will love the LED lighting that provides a clear view into your refrigerator to find exactly what you need. This reduces the amount of time the door is open because you can find your food faster, making it more efficient.

As mentioned above, research is key when planning to expand your product line by purchasing top freezers. If you want to know more information, please feel free to leave your message.