The microwave oven market is segmented by type, by application (residential and commercial), and even by distribution channel or geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa).

This article is to talk about what type of microwave oven is more popular in to help an electric appliance store owner decide which type of microwave to purchase.

The most common types of microwaves include solo microwaves, grill microwaves, convection microwaves and air-fry microwave ovens. They also come in a range of forms and sizes, from small models designed to sit on a countertop to larger ones that can be mounted over the cooking range or built into walls or cabinetry. What type of microwave oven is most popular in the market?

On the one hand, it all comes down to their functions.

Solo microwaves are the most basic of the three, but they’re expert defrosters, heaters, and even cookers. As their name suggests, grill microwaves have an additional internal grill element. Modern microwaves are now capable of more than ever, featuring settings for convection cooking, grilling, steaming, and more.

Of these types, modern microwaves mimic traditional ovens most closely and some even boast specialized functions like steaming and even yogurt-making. This kind of microwave has all the attractive features— it's very high-tech and futuristic. It's also exceptionally quiet, and it allows you to change the beeping noises that let you know your food is ready. Even the door closes smoothly and quietly. Even better, this model offers an air fryer function (which eliminates the need for a whole separate appliance and gets your food much crispier than a regular microwave could), and a convection bake function. This machine's versatility means it can do the job of several appliances in one, which could make it worth the high price tag for some.

Another more affordable option, this microwave is a basic model that is big enough for just about anything you'd need, but it takes up counter space. There is a child lock, multistage cooking program --popcorn, potato, pizza, frozen dinner, and reheat, -- but it's simple.

This microwave is performed particularly well with frozen meals. It heated room temperature water to 203 degrees after two minutes.

Despite being a very affordable option, this microwave is still a decent size and has plenty of features and power to be a solid option for any kitchen. Its design is straightforward and functional, with all the necessary features you'd want—10 power levels, one-touch controls, and presets for items like popcorn, potatoes, beverages, and veggies. It doesn't smudge or collect fingerprints easily, so it's simple to keep clean.

That being said, this type of microwave can meet the basic requirements with a performance that won't disappoint.

On the other hand, it has something to do with their installation type and location in the kitchen.

Each type of microwave can vary in its placement within the kitchen, whether they’re built into a wall, installed above the range, or freestanding.

Countertop microwaves are the most common and generally the most affordable. A traditional countertop microwave is a freestanding unit that is usually placed directly on the kitchen counter. Another big benefit: if you need to move, they move with you.

Countertop microwaves are some of the most popular models, and there are many options to choose from. People like them because they don't require any extra installation — simply unpack the box and plug in your new appliance. You can move them around as needed, making them a top choice for renters. Countertop microwaves are also a good option if your kitchen isn't designed to accommodate a mounted or built-in microwave.

The main downside of countertop microwaves is that they take up valuable counter space, which can be frustrating if you have a small kitchen.

Microwave ovens also come in a built-in and over-the-range style. Built-in and over-the-range models cost more, usually need a professional installer and they're more likely to stay with your home, even when you leave it. However, they can save your counter space. The built-in features the sensor cooking technology. The sensors detect when your food is done and automatically turn off the unit. These microwaves also feature a convection fan that enhances baking and cooking. Over-the-range microwaves are a combination of a microwave oven and a range hood. An OTR microwave will make a great choice if you have a smaller kitchen without a range hood.

The best microwave oven for your electric appliance store is one that meets your specific needs. And since countertops, built-in and over-the-range microwaves, as well as microwaves of different functions are designed to meet different needs, each shines in its way. When you make the decision, you can do a competitive analysis and create a plan to differentiate your offering, attaching importance to others’ experiences and the historic market performance.